What’s Really in Your Protein Bars? | Nutrition, Goals, & More

If you’re reading this article, you’re probably familiar with protein bars. Protein bars and similar items like cereal and granola bars are becoming increasingly common in the US.

Sales of nutrition bars have increased dramatically in recent years—one-fifth of Americans eat at least one nutrition bar a day.1

As fitness and health grow more popular, and people strive to improve their wellness, the market for protein bars is expanding.

So, what’s the problem? Not all protein bars are created equal, and some may do more harm than good.

Let’s take a look at the protein bar market and what you should prioritize if you’re using these quick bites to optimize your nutrition and fuel your workouts.